Eahrith: Januari 2014

Selasa, 28 Januari 2014

[Z462.Ebook] Ebook Free Can I Change Your Mind?: The Craft and Art of Persuasive Writing, by Lindsay Camp

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These days, we all need the ability to argue a case effectively in
writing. Drawing on his long experience as a leading copywriter,
Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.

Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.

'This is a cunning, masterly and hugely readable book. You'll learn
at least as much from how he writes as from what he writes about-and
that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)

'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore

'A masterpiece in persuasive writing.' Management Today, (September 2007)

Sales Rank: #689675 in Books
Brand: Brand: AnC Black Business Information and Development
Published on: 2008-05-29
Released on: 2008-05-29
Original language: English
Number of items: 1
Dimensions: 7.73" h x .74" w x 5.16" l, .60 pounds
Binding: Paperback
256 pages

Features

Used Book in Good Condition

Review

“This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about and that's saying a great deal.” ―Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)

“I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.” ―Jeremy Bullmore

“A masterpiece in persuasive writing.” ―Management Today

About the Author

Lindsay Camp has been a freelance writer for over 20 years. He began
his career at J Walter Thompson, one of the UK's largest advertising
agencies. He has been invited three times to judge the 'Writing for
Design' category in the D&AD Awards, the advertising and design
industry's Oscars. He has also-uniquely-been nominated twice in one
year for the silver award in this category.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great book
By Francis Adoko
Helps you to get to the point quick.
Great guide on reminder of what you need to focus on.
Good read for those interesting writing to the point.

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Senin, 27 Januari 2014

[Y389.Ebook] Get Free Ebook Power & Innocence a Search for the Sourc, by Rollo May

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Stressing the positive, creative aspects of power and innocence, Rollo May offers a way of thinking about the problems of contemporary society. He discusses five levels of power's potential in each individual, what each is, how it works, and more.

Sales Rank: #1009501 in Books
Published on: 1972
Number of items: 1
Binding: Paperback

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31 of 33 people found the following review helpful.
May's study of violence is even more apropos today
By dr.
POWER AND INNOCENCE is even more pertinent to today's violent society than it was when first published in 1972--during the Vietnam war. Subtitled A SEARCH FOR THE SOURCES OF VIOLENCE, May elaborates really on his introduction to readers in LOVE AND WILL of his conception of "the daimonic," pointing out how power--though corruptive when absolute or totally absent--can, like anger or rage, also be a positive, constructive force. He also warns of the dangers of "pseudoinnocence": an immature, naive inability or (often religious) unwillingness to recognize the reality of evil in the world, oneself or others. Such denial of the daimonic is the antithesis of true spirituality. Though the war is long over, we Americans are currently engaged in hostilities of a different kind: domestic violence, schoolyard massacres, bombings and general mayhem. We are as violent as ever--maybe more so--and May's superb and prescient book is as aprop! os as ever--maybe even more so.

8 of 8 people found the following review helpful.
The Causes of Violence
By J. Anderson
I found this book very instructive, full of insight into the underlying causes of violence of all kinds. I wish I had known about this earlier in my life. May makes the argument that every human being requires significance and if a system obstructs that for too long, violence will inevitably erupt like the sudden emergence of boiling in a pot of water that has been heated for some time. He describes some ideas that are difficult to face, such as that America has always been a land of violence, from the initial genocide of the Indians, through the 1968 political assassinations, to the present day occupations of other people's countries. Another is that the violence in war is sometimes described by soldiers as accompanying deep experiences they miss after their combat experience is over. I highly recommend this book for both its substance and its readability.

6 of 6 people found the following review helpful.
Read This to Undestand Politics Today
By BobbyA
This was written in 1972 in response to the violence surrounding the Vietnam War and Civil Rights , at a time when the Left had more of the violent imagery wrapped in false "flower child" innocence and flirted with violent actions (failed bombings) but the right still used police guns (Kent State)and the horrifying Attica Prison mass murder.

But, for me, this book is most relevant to my understanding of politics today. Reading this I can see how that period from the late '50s with the landmark desegregation ruling of "Brown vs Board of Education" continues right up to today with a Black man in the White house, NOT as a mere overly simplistic black-white issue, but as the deep social-economic issues of today and the questions "how we see ourselves", "how we fit in", "how we feel safe" "what is my place in society". He never gets bogged down in the swamp of "us-vs-them" thinking. He doesn't try to play one side off the other. His sense of his own humanity is much broader and more generous than that.

This book faces issues of violence as an issue of power that is blocked and denied. Power itself is neither good nor bad. It is simply "the will to BE". The issue becomes a question of how power can be expressed without violence? By separating power from its violent expression and by allowing that the expression of power can be an assertion of creativity and a co-creative sense of humanity, Rollo May is doing all of us a great service. I have worked with the prison-based Alternatives to Violence Project for over 20 years, but I have never encountered such a deep and generous understanding of power , violence and innocence as within the pages of this book!

In this book May expresses , with great humanity and very little soap-box grand-standing, everything I have been discovering about myself and my thoughts on my relation to society in the past 10 years ... some things about myself right up to this very moment, in the week or day before I read a certain chapter or sentence. Though I am not gong through a difficult divorce, I found his writing VERY helpful to share with a friend who is struggling with helping her grown daughter go through her own emotionally violent feelings provoked by her perception of being "powerless".

Rollo May does not express himself as a polemicist. He does not use difficult "scientific" language. Though a psychotherapist, he keeps psychological jargon to a minimum. Whatever theories he proposes are subsumed by the great care for humanity that his writing expresses. Though you may cringe at the politics of today, you will be comforted just sitting in the company of this great-hearted, compassionate, insightful and very, very intelligent man.

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Minggu, 26 Januari 2014

[Y835.Ebook] Download PDF Molecular Biotechnology: Principles and Applications of Recombinant DNA 4th (fourth) Edition

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Sales Rank: #3076530 in Books
Binding: Hardcover

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Jumat, 24 Januari 2014

[X213.Ebook] PDF Ebook The Jefferson Lies: Exposing the Myths You've Always Believed About Thomas Jefferson Hardcover , by Barton, David, by David Barton

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"Thomas Jefferson stands falsely accused of several crimes, among them infidelity and disbelief. Noted historian David Barton now sets the record straight. Having borne the brunt of a smear campaign that started more than two centuries ago, the reputation and character of American president Thomas Jefferson shows considerable tarnish, as lies and misunderstandings have gathered on his legacy.

Sales Rank: #2820254 in Books
Published on: 2012
Binding: Paperback

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4 of 5 people found the following review helpful.
An Excellent Book
By William S Hart
Reading and learning about the founding fathers is a pastime of mine. I had previously read much about Thomas Jefferson including "The Real Thomas Jefferson" by Allison, Maxfield, Cook and Skousen; I found this book by David Barton to be of the same high caliber. He uses a very large amount of original source documents as evidence for his findings. I realized that revisionist history was being taught in our schools many years ago while raising my own children. My sincere thanks to David Barton and his researchers for exposing the educational fraud being perpetrated on this incredible founder, Thomas Jefferson. I highly recommend this book!

2 of 2 people found the following review helpful.
Jefferson Lies by David Barton
By Scott W. Zierman
This is an excellent alternative to the progressive revisionist history we get from provisional modernists. Though Barton is obviously biased, so is modern day historical analysis and the current liberal media. Thomas Nelson stopped printing the book only because they were bought out by the secular Harper Collins Press.

1 of 2 people found the following review helpful.
This is a work of revisionist fiction
By Brien
"There is nothing in the entire corpus of known Jefferson letters that supports Barton's claims." -Anna Berkes, Research librarian for the Jefferson research library at Monticello.

"In The Jefferson Lies, Barton does not provide the entire context. His failure to do so obscures the facts and paints a misleading picture." - Warren Thockmorton, PhD.

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Rabu, 15 Januari 2014

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Try seven different ways to brew—from the French press to the Turkish ibrik.

Sales Rank: #117782 in Books
Published on: 2015-08-25
Original language: English
Number of items: 1
Dimensions: 6.20" h x .90" w x 6.50" l, .0 pounds
Binding: Paperback
192 pages

Review
“Whether you love a deep, dark roast or a light and creamy latte, Ruby Ashby Orr and Simone Egger have you covered.”—Parade.com

“The perfect gift or indulgence: an all-essentials guide.”—Publishers Weekly

“The perfect resource guide of any aspiring home barista! . . .�All around an amazing book!”—Seattle Coffee Gear

“There is an art to making a good cup of coffee. In The Home Barista, all the secrets and tips are revealed, providing the reader with a true understanding about coffee from start to finish.”—Joy of Kosher

About the Author
Simone Egger writes for The Age Good Food Guide and Epicure. She has authored books for adults and children and used to write guidebooks for Lonely Planet. She also used to wait tables and, for seven years, worked with a charming 1960s, stainless-steel Faema E61, brewing Italian coffee to deliver little doses of happiness.�

Ruby Ashby Orr also made espresso coffee for seven years and was known to drink up to six short blacks in a shift. Since then she’s moderated her caffeine intake (a little) and now edits books in between coffee breaks.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Five Stars
By Tim
Superb read for the aspiring barista & the skilled barista alike!

0 of 0 people found the following review helpful.
Five Stars
By Sergio Mejia Matallana
good book and paking

2 of 3 people found the following review helpful.
Everything needed in a compact book!
By Jeff McKune
Fantastic read! Covers everything from history to region types of beans, tastes to ways to roast you're own beans, and even covers a variety of equipment to roast, brew, and serve the freedom of real coffee.

See all 10 customer reviews...

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